Workshop Registration
Learning with an Expert
Join us for our FREE monthly workshop series for small businesses based in Eastern Kentucky.
March Workshop:
Personal Financial Management & Preparing for a Loan
Join us on Tuesday, March 10 at 11am for a webinar with James Caudill, director of Redbud Financial Alternatives based out of Hazard, Kentucky, on personal financial management and personal loans. This workshop will help small business owners build clarity in their personal finances, with simple tools tailored to the realities of variable income that can come with entrepreneurial life. Personal financial management tips will apply even if you don’t need a loan at this time.
Redbud provides equitable consumer financial products that help our clients build pathways to personal assets (personal loans, auto loans, debt consolidation, and more).
We will also host an optional drop-in Q&A with James on March 17 at 11am.
Questions? Contact Dayzaughn Graves at dayzaughn@mtassociation.org.
RECORDINGS OF PAST EVENTS
February 2026
Topic: Finding Your Voice: Build a Business That Reflects Who You Are
Join us on Wednesday, February 4 from 2-4pm for a webinar featuring writer and small business owner Deedra Hanekamp.
This workshop guides entrepreneurs through a simple, powerful process for building a business rooted in authenticity. By exploring your personal values, skills, and resources, you’ll learn how to create a brand that attracts the customers who naturally connect with you.
Recording is available here.
We will also hold an optional follow-up drop-in Q&A with Deedra on Wednesday, February 11 from 2-3pm.
JANUARY 2026
Topic: Marketing Essentials: Identifying and Engaging with Your Ideal Customer
When: Saturday, January 10 from 12-1pm
What You’ll Learn: Are you tired of marketing to everyone and reaching no one? Join marketing expert Angie LeBlanc for this practical, hands-on workshop designed specifically for business owners who want to stop hoping and start growing.
In this interactive session, you’ll learn how to identify exactly who your ideal customers are and how to reach them effectively using proven marketing fundamentals. We’ll cut through the complexity and give you straightforward tools you can implement immediately.
Specifically, you will learn how to:
- Define Your Target Customer: Discover how to move beyond vague demographics and create a clear picture of your ideal customer. You’ll learn to identify their needs, preferences, pain points, and buying behaviors—so you can stop wasting time and money on people who aren’t likely to buy.
- Master the 4 Ps of Marketing: Learn how to align your entire marketing approach using the classic framework that still works.
4 P’s:
Product – Ensure what you’re offering matches what your target customer actually wants
Price – Set pricing that reflects value and appeals to your ideal buyer
Place – Determine where and how to make your product or service available to reach your customers
Promotion – Craft messages and choose channels that resonate with the people you want to reach
Who Should Attend: Business owners looking to sharpen their marketing strategy and attract the right customers.
Why Attend: This isn’t theory—it’s practical application. You’ll leave with a clear customer profile and marketing framework you can start using the next day. Bring your business challenges, and we’ll work through real examples together.
Recording is available here.
We also hosted optional follow-up drop-in Q&A with Angie on Wednesday, January 14 at noon.
Can’t make these, but want to be notified of future topics? Sign up for our monthly newsletter here.
