For years, Diane Taylor Roberts held onto a manuscript filled with deeply personal short stories about growing up in Appalachia, specifically Whitley County, Kentucky. Like many aspiring authors, she had a dream of publishing—but no roadmap for turning that dream into reality. That all changed when she started working with a business coach through the Mountain Association. These coaches help entrepreneurs navigate the challenges of launching a business via one-on-one support to develop their business plan and financial projections.
A Writer with a Story to Share—but No Plan to Publish
When Diane began working with her coach, she had a printout of short stories to form her book, “That’s What I Thought,” but no business plan. She wasn’t sure how to conduct market research, identify publishers, or budget for self-publishing. With guidance, she gained the knowledge and tools necessary to take control of her publishing journey.
Through market research and financial planning, she mapped out a path forward with the help of her coach, Katie Startzman. Ultimately, she decided to self-publish and successfully secured a microloan from Mountain Association in April 2024 to bring her book to life.
From Loan to Launch: Selling Out Her First Print Run
With funding secured, Diane printed her first 500 copies—and in just three months, she sold out. The demand for her stories exceeded expectations, affirming that there is a real hunger for authentic Appalachian voices. Now, she’s fulfilling a second print run, expanding her reach beyond what she first imagined.
Diane’s success didn’t stop at print sales. With the help of post-loan business support from Mountain Association, she learned how to market her book effectively with the help of consultant Kathy Byrd. She made her book available on Amazon and even recorded an audiobook version—now available on Audible. She also launched a professional website (www.dianetaylorroberts.com), built with Mountain Association consultant Jordan Jung, as another part of her business support project.
With her book gaining momentum, Diane has stepped into a new role as a guest speaker at libraries, bookstores, galleries, and community events, including the 2024 Appalachian Writer’s Conference in Berea, KY. Her journey is not just about publishing—it’s about preserving Appalachian stories and inspiring others to share their own.
A Testament to Resilience and Self-Publishing Success
Diane Taylor Roberts’ story is a powerful example of what can happen when creativity meets business strategy. With no publishing experience but a clear passion for storytelling, she learned the skills she needed, took a leap of faith, and built a thriving book business from the ground up.
Her journey is just beginning—and with the second print run on the way, there’s no doubt that her voice will continue to resonate with readers far and wide. She’s on a mission to sell her book in every state of the country, and she’s very close already!
Want to learn more about Diane?
Visit www.dianetaylorroberts.com, or grab her book on Amazon and Audible!
Do you have a dream you’ve been holding onto? Diane’s story proves that with the right resources and determination, anything is possible. Talk to us about your business dreams today!
