• Skip to primary navigation
  • Skip to main content
  • Skip to footer
  • Se Habla Español
  • Contact
  • Facebook
  • Instagram
  • TikTok
cropped mountain association logo with copyright.png

Mountain Association

Building a New Economy, Together.

    • Access expertise to grow your business or organization.

      Apply for Support

    • Start Here
      • Learn About Support
      • Apply to Work with a Consultant
      • Success Stories
    • Resources
      • Tools & Templates
      • SPARK Nonprofit Collaborative
      • Client Login
    • Expand your impact with our flexible loans.

      Talk to Us About a Loan

    • Start Here
      • Learn About Loans
      • Start the Application Process
      • Success Stories
    • Resources
      • FAQs
      • Disaster Recovery Loans
      • CrowdMatch Loans
    • We can help you save money.

      Apply for an Energy Assessment

    • Start Here
      • Learn About Our Energy Program
      • Apply for a Free Energy Savings Assessment
      • Success Stories
    • Resources
      • FAQs
      • Solar Support
      • Energy Savings Microloan
    • Start something in your community.

      How We Can Help

    • Start Here
      • How We Support Communities
      • Success Stories
    • Hazard, KY
      • 479 Main Street Project
      • Long-Term Work
    • We can help tell your story.

      Read Our Stories

    • Blog
      • Read Stories
      • Newsletter | Social Media
    • Communications
      • Press & Media
      • EKY Influencer & Media Network
    • Building a new economy, together.

      (859) 986-2373

      info@mtassociation.org

      Sign Me Up for News

    • About Us
      • What We Do
      • A New Economy
        • How It’s Working
    • Our People
      • Team
      • Board of Directors
      • Careers
    • Impact
      • Our History
      • By the Numbers
      • Publications
  • (859) 986-2373

    info@mtassociation.org

     

    Building a new economy, together.
You are here: Home / Uncategorized / Solar Predictions from SunRun: In 2012 Americans Will See Solar as a Way to Save, Not a Science Project

Uncategorized

Solar Predictions from SunRun: In 2012 Americans Will See Solar as a Way to Save, Not a Science Project

December 15, 2011

Share:

With groups like the Kentucky Solar Energy Society, the Kentucky Solar Partnership, and businesses like Avery and Sun and Solar Energy Solutions working hard to support the availability, production, and installation of solar energy in Kentucky – these predictions could be true for us too!  Read on to see what SunRun sees for solar in America over the next year.

As reported in TreeHugger:

Home solar company SunRun has taken a look at what we can expect from the solar industry in 2012. According to SunRun, adoption among mainstream consumers will grow as solar prices continue to drop. At the same time, the industry will see significant consolidation and enduring leaders will emerge. Here is a list of SunRun’s predictions:

Solar gets even cheaper: The installed cost of solar dropped by more than 30 percent in the past year and price decreases will continue. Module prices could drop an additional 20% by the end of 2012, putting solar in reach for more American families.

A Darwinian year: Industry consolidation is inevitable in 2012 with incentives such as the 1603 Treasury Grant Program likely disappearing and oversupply pushing manufacturers to cut prices. While difficult, this consolidation will clarify the industry’s enduring leaders.

Solar leasing options trump cash: As Americans learn they can install solar on their roofs without buying the panels, they prefer it.  This option, known as solar power service or solar leasing, was nearly 60 percent of the home solar market in California by the end of 2011 and lets American families lock in low electricity rates. Expect it to approach about 75% of the California solar market in 2012, with other states following suit.

Solar for the middle class: Analyses from PV Solar Report show median-income zip codes are driving solar adoption in California and will continue to lead the charge in 2012.  The trend is spurred in large part by solar power service companies that help mainstream consumers put solar on their roofs without a big upfront cost.

Streamlining brings big bucks to communities: Low-cost improvements in solar processes like permitting can add billions of dollars to local economies.  According to economic consultancy AECOM, simpler solar permitting processes could generate over $5 billion in additional growth for California, an increase in nearly 20 percent relative to the status quo.  Streamlined permitting could drop the installed cost of solar by 25% in 2012 while generating thousands of jobs in local communities.

Tech breakthroughs beyond panels: Breakthroughs in non-panel technologies will make solar deployment and design easier and cheaper.  Coupled with declining solar panel costs, these supporting technologies will make solar even more affordable and scalable.

Recent Posts

solar kentucky grocery frenchburg kentucky market

Energy Lending

Seeing the Light: Inspired by Peers, Kentucky Grocer Makes the Solar Switch 

Jed Weinberg knows both Eastern Kentucky and the energy world, through and through.  He grew up in Knott County, and now owns or manages four ... Read This Post

DavidCraftsConstruction

Business Support Energy

Faith in Action: 57 Years of Service at St. Vincent Mission 

From what was once a coal camp’s swimming pool in Floyd County, Kentucky, Saint Vincent Mission has served Appalachians since 1968. The nonprofit got ... Read This Post

power outage kentucky battery backup storage

Energy

Be Prepared: How to Choose Small-Scale Emergency Backup Power 

When the power goes out—whether from a storm, grid failure, or another emergency—having a small-scale backup energy solution can keep your essential ... Read This Post

Footer

cropped mountain association logo with copyright.png

Established in 1976. Prior to 2020, we were known as the Mountain Association for Community Economic Development (MACED).

Donate Now 1

Get the Newsletter

Sign Up Now

  • Programs
    • Business Support
    • Lending
    • Energy
    • Communities
    • Stories
  • About
    • What We Do
    • A New Economy
    • Team
    • Our History
    • By the Numbers
  • More
    • Donate
    • Careers
    • Board of Directors
    • Publications
    • Sponsorships

BEREA
(859) 986-2373
433 Chestnut Street
Berea, KY 40403

Meetings by appointment only

info@mtassociation.org

We are happy to make any accommodation
to better serve you. We have an on-staff
Spanish interpreter, and provide
additional free language/
interpretation services as needed.

If hearing or speech impaired,
please dial 7-1-1 for relay
services prior to calling.

HAZARD
(606) 439-0170
420 Main St
Hazard, KY 41701

PRESTONSBURG
(606) 264-5910
268 E Friend St, Ste 101
Prestonsburg, KY 41653

Copyright © 2025 Mountain Association | Privacy Policy | Terms & Conditions | Non-profit Disclosures

made by P&P
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok